The e-commerce industry is constantly evolving, from innovations and new technology to changing habits and behaviours of customers. Worried about keeping your business up to speed? No need to panic! The challenges facing today’s leading e-commerce players are also some of its biggest opportunities.
This illustrated ebook will take an in-depth look at three of the industry’s leading players - Amazon, Walmart and Tesco. After reading, you should be able to answer the following questions :
- Are you getting the most out of your business’ geolocation data?
- Is your customer’s purchase journey fully localised?
- What are the best and the worst practices?