Greetings,

Your customer was so close to finalising… yet at the last minute they abandoned their shopping cart!

In spite of the many attractive offers from e-merchants close to 70% of internet shoppers abandon their shopping carts before finalising the checkout process.  Only 2 clicks away from making a payment! How disheartening for you, digital expert, who put so much effort into cultivating the customer journey.

Unexpected additional cost, shipping or delivery cost too expensive, loading time too long… Web Geo Services offers you an analysis of the reasons that interfere with the online shopping process at the time of checkout.

Do you wish to improve your conversion rate? Has the “abandoned shopping cart” become your worst nightmare? Then bet on geolocation!

JT Rouzin
@jtrouzin

Web Geo Services - Co-Founder

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INFOGRAPHIC

Additional taxes or costs, expensive delivery fees, slow page loading issues… These are just a few of the many reasons why so many customers decide against completing their purchase after adding items to their basket. Shopping cart abandonment occurs at all steps of the purchasing journey, but tends to happen most often at the payment stage (46.1%) followed by checkout (37.4%).

❯ Check this out!