ÉLECTRO DÉPÔT was one of the first e-merchants to automatically notify its online customers of the availability of products in-store in order to boost CTA, to develop Click & Collect and ROPO (Research Online, Purchase Online).
A contextualised page, effortlessly displaying stock nearest to a user, would convert better than a generic page.
50% of visitors to Electro Depot sites have benefitted from a personalised shopping experience.
