Infobric Fleet intelligently manages company fleets thanks to Google Maps Platform

Infobric Fleet offers solutions to make more intelligent use of company vehicles by optimising drive time and achieving lower fuel costs, with lower service and maintenance expenditure overall.



Companies using Infobric's  solutions powered by Google Maps Platform experience a 10-15 % reduction in costs.

They also:

  • Better control and streamline fleet management
  • Optimise and monitor vehicle use
  • Gather complete mileage and maintenance data

10-15 %  reduction in costs

Thanks to Infobric Fleet, a Sweden-based provider of M2M and telematics for digital vehicle systems, “companies with cars can finally find their way in the dark” with solutions that enable them to follow up and manage their vehicle fleets directly, via mobile or computer.


Use Google Maps solutions to monitor benefit cars

Sweden is a world leader when it comes to offering company cars, but the country has specific codes and rules around counting mileage for personal and professional usage. Private use of a company car must be clearly indicated in employment contracts, and is limited to 10 individual occasions and a maximum of 100 Swedish miles annually. To add to this already intricate set of regulations, there are many toll stations in the larger cities, which complicates the process of calculating who is responsible for paying. But it can all be worked out with a little monitoring. Infobric has made it its mission to help companies that offer benefit cars find their way in the dark by making compliance a product feature. Google was there to back up this promise with their renowned array of mapping technology. Google was outstanding when it came to the map data and presentation of the data compared to the competitors,” says Magnus Öberg, CTO at Infobric Fleet.


The power of insight

Companies using Infobric´s fleet management solutions experience an impressive 10 to 15 percent reduction in car-related costs.  “It's a lot, and that's just the entry point and then when we start going with a system like this, you have so many other benefits. You can see that you have cars that are not being used that you really don't need, and you can start sharing the vehicles more efficiently within the company. You might run into a situation along the lines of: hey, I'm buying this type of car but it's not being used. So we should really buy another type of car more adapted to our usage," explains Öberg.


Counting the miles to total control

There are around five million light vehicles in Sweden and company cars account for roughly  1.5  million-and around 500,000 are benefit cars. That’s a significant portion of the driving population. There’s a lot of fine tuning fleet managers can do to optimize costs.  And visibility is the first step. So often in Sweden, car lease agreements have a mileage-limitation clause with notable additional costs in the case they are surpassed.  “Fleet managers are often unaware of how much drivers are actually driving, and so are the drivers themselves. So when fleet managers have a clear idea of mileage limits and when drivers are reaching them, they can take steps to save money.” Underlines Öberg. And this is exactly where Infobric solutions come in. By connecting vehicles, gathering, processing and sharing this kind of data, they can see who is driving what and how far.


The road less traveled

Beyond the technology already in place, being able to offer customers a dynamic ecosystem that is able to learn and improve that means Infobric Fleet  can keep refining both their level of sophistication and their added value. An excellent example of this is the Roads API that adds new information that adds a new level of insight at each turn. Over the last few years we’ve been using the Roads API and we’ve noted an improvement in it’s quality. We are now able to track, not just roads, but really small passages down to meter level in a passage within a big city. If we need to know where a path is, we may not have position accuracy at that level, but with Google's AI algorithms and road API, we feed it with history data, and can get quite a good resolution to get the tracking that we need for those passages. This constant improvement is how the Google Maps Platform helps Infobric optimise Swedish company car usage.



" I think one of the key things with Google is that they keep improving the quality continuously with maps. "


—Magnus Öberg, CTO at Infobric Fleet


Keep moving, keep improving

As Infobric is a growing company with an expanding customer base that represents a diverse range of driving behaviours, the self-learning aspect of the Google Maps Platform is especially important: “For instance, customers may stop at some place in the countryside that has no address logged in the system. I’ve seen Google add the locations over time,  and map quality improves. This means the Geocoding API is being heavily used,” says Öberg. I think one of the key things with Google is that you keep improving the quality continuously with maps and that is really important, he concludes.





Infobric Fleet gives companies with a fleet of company vehicles the insight to optimise. The company develops and sells digital solutions that simplify everyday life by supporting the decision-making process and increasing profitability for companies that offer benefit cars as part of their employee package.


Industries: Fleet management

Location: Sweden



Web Geo Services work and advise more than 450 Clients across Europe to lever Location Intelligence in their digital services.
Web Geo Services own and operate Woosmap, a location intelligence SaaS platform that enables enterprise businesses to develop best in class store locators, automate the geolocation of end-users.
Web Geo Services is Google Maps Premier Partner No. 1 in Europe.
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